010 There are several kinds of trend

change mechanics

We track trends better when we see that they are not all created equal.

This post looks at one way they can be segmented.

Here’s our hierarchy.

Seven levels of change. Trends change as they pass through the hierarchy.

Here’s how we define them.

• Murmurs – Raw cultural inputs with no stability.

• Fads – Temporary, enthusiastic adoptions without deep meaning.

• Fas…