033: Lululemon: category logic, not culture logic

On Dec. 18, Lauren Thomas of the Wall Street Journal gave us a careful examination of two events in the world of Lululemon.

1) Activist investor Elliott Investment Management has acquired a stake exceeding $1 billion in Lululemon Athletica

2) Elliott sees Jane Nielsen as a potential Lululemon CEO.

We have looked at Lululemon here, here and here, always fro…